Part of the global Waldorf Astoria brand, this Cabo San Lucas resort needed an elevated digital strategy to engage its luxury guests. The property’s success relied on having a fully responsive website with rich content to convert website visitors, as well as sophisticated marketing campaigns designed to reach target customer personas. While the property could easily rely on the corporate website and marketing, having its own presence allows the resort to better showcase all the unique experiences it has to offer.
The Challenge
Like most of our website redesigns, the goals were straightforward:
- Generate more direct bookings across devices
- Increase engagement and time spent on site
- Elevate the brand perception
The Results
The website was launched with striking design across the three screens, engaging visual and text content, and unsurpassed content management technology via the smartCMS — our award-winning, industry-leading Content Management System, which provides an array of capabilities and gives hoteliers complete control over their websites and the direct online revenue stream. This technology allows for dynamic content personalization, reservation abandonment prevention techniques, and other innovative ways to reach and market to website visitors.
+22%
Increase in bookings+11%
Increase in revenue+18%
Increase in conversion rate
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