Viceroy Hotels & Resorts



The function of a hotel website is much more complex than one could imagine. If rooms go unsold, owners cannot recoup those lost dollars. This makes it imperative to have a thoughtfully designed, revenue-driving website to capture the most online bookings possible. Viceroy Hotels & Resorts inspires travelers with one-of-a-kind, authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy is guided by its brand promise, “Remember to Live” — a pledge to create lifelong memories for each guest. The brand needed a website that could communicate this promise while simultaneously driving direct bookings.

The Challenge

We created a website experience that encompasses the sensations and feelings potential guests would have at a Viceroy property and reignites the excitement and nostalgia previous guests had enjoyed. Responsive layouts, a mobile-first approach, user-generated content, exceptional user flows, and experiential design were aligned to increase interest and bookings across the brand’s portfolio.

The Results

The website allows each user to seamlessly travel through their own travel planning journey, immersed in the Viceroy experience and the feel of each individual property. The consistency a customer encounters across various devices ensures an engaging and highly visual experience. Beyond the pull of content and imagery, the newly developed website offers the customer a subjective way to shop and browse, making the journey their own and speaking to them as an individual.


Increase in time spent on site


Increase in revenue


Increase in conversion rate
Viceroy Loyalty Tiers Image used for keeping the aspect ratio of the 'Viceroy Loyalty Tiers' block
Viceroy Restaurants Image used for keeping the aspect ratio of the 'Viceroy Restaurants' block
Viceroy Residences Image used for keeping the aspect ratio of the 'Viceroy Residences' block
Viceroy Specials Image used for keeping the aspect ratio of the 'Viceroy Specials' block
Viceroy Spas Image used for keeping the aspect ratio of the 'Viceroy Spas' block

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