SEM / DISPLAY / METASEARCH / BLOG
Virgin Hotels unique and modern brand promises that “Everyone Leaves Feeling Better.” This promise needed to be communicated through the brand’s marketing efforts. Playful copy was paired with stunning imagery to further captivate online users.
The ChallengeView Blog
With high competition in the Chicago market, Virgin Hotels needed a marketing strategy that would set its brand apart and highlight the amenities of the property. Banners invited guests to “Stay Awhile,” with stunning imagery and an exclusive offer, while the blog featured Chicago specific insider tips that boost SEO.
After launching the display banners, Virgin Hotels Chicago saw positive engagement with the ads.