Oetker Collection

CRM

Oetker Collection embodies the finest of traditional European hospitality. These elite luxury hotels are strung together like pearls on a chain. Each is one-of-a-kind, unified by a desire to deliver the very best of life. Throughout Oetker Collection guests discover a "passion for living," an appreciation for culture, gastronomy, and the pleasures of nature, which is why generations of guests return year after year to these "Masterpiece Hotels."

The Challenge

The hotel brand was collecting data in many different silos. There was the PMS, as well as different spa and restaurant software, and none of it was connected. They were also lacking a way to personalize their communication with guests and know who their best guests were. We set out to connect Oetker Collection with their guests to get to know them better, both on a brand level and across properties.

The Results

To solve Oetker Collection’s CRM issues, NextGuest started by establishing one database for all the brand’s properties. By connecting multiple data sources, we were able to see a bigger picture and increase the overall quality of the data. Better data means knowing more about your guests, allowing for personalized communication. This also enabled Oetker Collection to identify their best guest and roll out hotel-specific campaigns with the correct targeting in place. 

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