The Watergate Hotel, a luxurious urban resort located along the Potomac River in Washington DC, partnered with NextGuest to relaunch their website. The site, with it’s highly visual and modern design, utilizes the merchandising capabilities of the smartCMS® such as the Rooms Module, personalization engine tools and a multichannel marketing strategy to increase direct online bookings.
The Challenge
The Watergate Hotel had a beautiful website design yet this didn’t translate to direct online bookings. The new website needed merchandising capabilities and a Website Technology Platform that could fuel a book direct strategy.
The Results
NextGuest made key improvements to The Watergate Hotel’s website, utilizing a highly visual design by incorporating items like video and a Points of Interest Map to elevate the website visitor experience. With the help of multichannel marketing initiatives, after 6 months, the website saw a dramatic increase in performance.
40%
Growth in ROAS113%
Increase in Direct Bookings80%
Increase in Conversion Rate 
Watergate's Custom Spa Minisite
Watergate's Mobile Website - Offers
