The Watergate Hotel


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The Watergate Hotel, a luxurious urban resort located along the Potomac River in Washington DC, partnered with NextGuest to relaunch their website. The site, with it’s highly visual and modern design, utilizes the merchandising capabilities of the smartCMS® such as the Rooms Module, personalization engine tools and a multichannel marketing strategy to increase direct online bookings.

The Challenge

The Watergate Hotel had a beautiful website design yet this didn’t translate to direct online bookings. The new website needed merchandising capabilities and a Website Technology Platform that could fuel a book direct strategy.

The Results

NextGuest made key improvements to The Watergate Hotel’s website, utilizing a highly visual design by incorporating items like video and a Points of Interest Map to elevate the website visitor experience. With the help of multichannel marketing initiatives, after 6 months, the website saw a dramatic increase in performance.


Growth in ROAS


Increase in Direct Bookings


Increase in Conversion Rate
Watergate Hotel Website's Points of Interest MapWatergate Hotel Website's Points of Interest Map Placeholder Image

Watergate Hotel Website's Points of Interest Map

Watergate's Custom Spa MinisiteWatergate's Custom Spa Minisite Placeholder Image

Watergate's Custom Spa Minisite

Watergate's Mobile Website - OffersWatergate's Mobile Website - Offers Placeholder Image

Watergate's Mobile Website - Offers

Watergate's Mobile Website - RoomsWatergate's Mobile Website - Rooms Placeholder Image

Watergate's Mobile Website - Rooms

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