Optimizing Transactional Communication During COVID-19
The global COVID-19 pandemic has been disruptive for the hotel industry with closed hotels and absent guests. However, hotels in certain countries are now gradually able to open again. In order to comply with imposed hygiene and distance-related regulations and at the same time protect both your staff and guests, contactless touchpoints, automation, and personalization will become essential to your day-to-day operations.
Despite these extraordinary circumstances, guests should feel welcome and comfortable from the moment they decide to stay at your hotel. This is where Transactional Campaigns come in. From booking to departure, the relevance of this digital guest communication will become more important than ever.
With NextGuest’s CRM Transactional Campaigns, you can set the stage for an improved guest experience by sending personalized and automated transactional guest communications along the entire booking cycle. From the moment a guest books — you lead and own the conversation throughout the whole journey, covering pre-, in-, and post-stay communication.
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