The Q2 2020 Hotel Digital Marketer's Whitepaper
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Read the NextGuest Q2 2020 whitepaper to learn about:
- What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in the industry. This quarter we look at how hotels are adapting to the COVID-19 environment by becoming contactless and getting creative with room and meeting inventory, the rise of subscription services, and more.
- Metrics that Matter: The key to success is not only identifying key marketing metrics, but understanding their implications. We take a look at some marketing trends like the rise in time spent on social media, the increase in Millennial travel, virtual ways to travel, and trends around travelers rebooking their vacations post COVID-19.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at ESPN's heartfelt campaign in response in COVID-19 and Lucky Brand's campaign featuring daily challenges on Instagram.
Plus other valuable insider information, including a recap of the last quarter, creative concepts from the NextGuest Idea Shop, and more.
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