Today's Metasearch: Why It Should Be In Every Hotel's Marketing Mix

Hoteliers are always looking for ways to improve their digital strategies and turn every dollar into an even greater revenue-driving initiative. Every hotelier’s marketing mix should include metasearch — especially considering all of the new and exciting updates coming to existing metasearch platforms and search engines. Google and TripAdvisor are rolling out new optimization and targeting options that will allow advertisers to reach relevant audiences and maximize spend. Also, Bing is introducing Bing Hotel Ads, and NextGuest is one of the first agencies to offer connectivity and presence on this important search engine. This whitepaper covers metasearch fundamentals and all of the new updates of today’s metasearch.

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