Web Technology

Many digital agencies boast the ability to produce an artistic and illustrative website, but the result often misses the mark. Without powerful, innovative technology supporting a beautiful design, a website falls flat. Hoteliers need the right tools to be able to elevate their beautiful website designs from simply being pretty pictures to being revenue-driving direct-booking channels. This is where the tools from NextGuest Digital come in.

Over our almost 20 years in the industry, we have crafted our technology based on first-hand knowledge of the challenges hoteliers face and the business needs they need to achieve. Our technology was built by hoteliers, for hoteliers. Through our smartCMS and its conversion modules, the cloud hosting environment, and the custom integrations we do, our hotel marketing agency can elevate beautiful static design and transform it into websites that generate direct bookings for hotels.


The hotel industry is a fast-paced one, and today’s hotelier needs to be able to have full control of their website to keep content fresh. Our smartCMS allows you to have your content, your way. It's as simple as that.

Content + SEO

Having control of your content within a CMS is a given, but the smartCMS has features to help hoteliers automate, personalize, and quickly update their content in a matter of minutes without having to know any programming languages. In addition, the smartCMS stays up to date with technical SEO best practices, such as automatic canonical link generation, schema, robots.txt management, and XML sitemap generation.


Whether it’s a 20-room boutique property or a 1,200+ global multi-property chain, the smartCMS can manage the content of any hotel brand. Through the smartCMS’s module design, hoteliers can organize their content and grow their digital presence as their brand or property develops.

Constant Innovations

NextGuest Digital is constantly rolling out updates and innovations to the smartCMS®. Updates include new features, improvements to existing features, and system improvements. All updates and innovations are based on feedback from our hospitality clients and are geared toward making it easier than ever to manage a hotel website.

Conversion Modules

Each component of our websites is comprised of one of our 30+ modules that were all built with the intention of pushing users down the funnel until they have converted into bookers. For any business need a hotelier may face, there's a module for that.


A hotel website should do more than simply display information, and, even worse, it should never be a “set and forget.” The smartCMS has modules for promo tiles, special offers, rooms content, and more that highlight relevant and fresh content to captivate users in the dreaming and planning phases.


By using a storytelling approach, our websites can captivate users in the dreaming and planning phases. With modules that showcase points of interest, provide fast download speeds through AMP, display social media feeds, and more, users are drawn deeper and deeper into website content.


Increasing conversion rates and driving direct bookings is what the smartCMS was built to help hoteliers do. Through modules geared towards reservation abandonment, serving live rates, and driving urgency with countdown banners, hoteliers can turn website visitors into direct online revenue.

Content Personalization

With 64 targeting metrics, our personalization engine helps harness the power of user data to serve strategic content to the right customer, in the right place, at the right time — all aimed toward generating more revenue for your property.

Build Loyalty

Any multi-property company will now have the opportunity to add CRM-specific metrics based on data extracted from a loyalty portal, such as RFM value, membership level, point balance, and more.

Drive Conversions

The ultimate goal of a content personalization engine is to grab more users’ attention — and get them to click — on your hotel website. Once a customer has signaled affinity for your property, we can serve content that guides them through the final stages of completing their booking.

Tell a Story

Data is key, but content is king. Once we have defined targeting for your key segments, we will help you curate existing content — or create new content — that appeals to these segments, whether they're still dreaming or are ready to book right now.

API Integrations

Our programmers, who are certified in many hospitality-specific third-party platforms, work with clients to best leverage existing third-party integrations and build out any new integrations as needed in the most cost-effective manner for our clients.

Booking Engine

Our technology is booking-engine agnostic, meaning that we can work with any booking engine in the industry. Our smartCMS and other technologies already have connectivity to some of the major players, such as Synxis, iHotelier, Booking Button, and more.


While we have our own CRM platform, we have the ability to integrate and build APIs with other systems to fuel loyalty programs, personalization, and more.

Review Sites

One of the tried-and-true ways of building credibility and trust with a website visitor is to show reviews. We have APIs with the major players to serve these live reviews on the hotel website.


We can also do custom integrations and more out-of-the-box solutions. For Tsogo Sun, we had to connect with over 15 new third-party vendors in order to achieve the client’s goals. These included casino applications, a Broadway theater ticket integration, movie theater ticketing, an ATM, slot machine jackpot payout feeds, and many more.

Hosting & Data Privacy

Secure, fast, and reliable — we provide you with the most innovative, secure, and search-engine-friendly hosting solution in the industry today.

Amazon Web Services

Hosting with Amazon Web Services (AWS) allows NextGuest Digital to service global and local clients from multiple cloud locations worldwide. This enables us to provide secure, low-latency network connectivity to any hotel client worldwide. Our AWS Service Level Agreement commitment is 99.95% availability in each AWS Region.

Content Delivery Network

Our state-of-the-art cloud hosting and CDN (Content Delivery Network) platform, operated via Amazon Web Services (AWS), dramatically increases download speeds in a highly secure, uptime-guaranteed private virtual cloud (PVC) hosting environment.

Data Privacy

With GDPR, CCPA, and others on the horizon, following data privacy laws has never been more important. NextGuest has vetted several service providers for consent tracking and can provide pricing models of our data privacy partners.

We're here to help.