Web Design

We create award-winning websites that impress visually and inspire users through each step of the travel planning journey. Our design team will capture your brand’s unique personality and update your aesthetic with the latest visual trends and UX concepts. Behind the scenes, smartCMS® technology ensures all the essentials for driving direct revenue: seamless functionality, search engine optimization (SEO), and lightning-fast download speeds. Enhance your brand, connect with future guests, and generate more revenue with NextGuest.

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Our UX Principles

Users are 88% less likely to return to a website with bad usability, so we design our websites around the user experience. The key is determining a hotel's target personas and designing a website that meets those users' needs. We carefully follow industry best practices, like Nielsen's heuristics, and connect the dots between data and recommendations to deliver true data-driven UX design. Finally, we use A/B and user testing to evaluate our designs and ensure we're delivering the best website possible.

Heuristics

Nielsen's heuristics are usability principles outlined by usability consultant Jakob Nielsen in his book Usability Engineering. These have become industry standards and are invaluable in identifying usability issues. Together they ensure that users feel in control of their experience, are aware of where they are within a website, understand the options available to them, and are not distracted by unnecessary information.

Data-Driven

We use data to inform our designs and shape the user experience. By analyzing data across the websites in our client portfolio, we can uncover insights about how users interact with websites and book travel. We closely monitor user flows, bounce rates, and conversion rates to optimize the path to purchase and produce a website that delivers results.

A/B & User Testing

We incorporate A/B and user testing into our process to make sure we're delivering the most effective websites possible. Drawing upon industry best practices and our own experience, we form hypotheses and run tests designed to highlight usability issues and show us how to facilitate the path to purchase.

Recent Work

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