Strategy & Analytics

Turning Your Data Into Dollars

From websites to booking engines to newsletter sign-ups, hotels rack up a lot of data — the tough part is making sense of it. The seasoned analytics team at NextGuest Digital loves numbers, and they know how to present data in a way that will get you to love numbers too. We use the industry's most trusted analytics tools to measure performance, and we provide high-level strategy that turns data into dollars.

Website Revenue Consulting

The hotel website is a hotel's most valuable tool in generating direct revenue. It can make or break your business, so ensuring your website is optimized properly should be at the top of your to-do list. Through our Website Revenue Consulting services, we take an in-depth look at every aspect of your website, from user flows to conversion rates, and we make sure it's turning potential customers into next guests.

Adobe Analytics

As one of the top two analytical vendors in the world, Adobe Analytics is used by brands such as Choice Hotels, Starwood (all brands), and Expedia. This service provides a third-generation platform with its Site Catalyst product and the industry-leading Search Center application.

Campaign Tracking

NextGuest's Campaign Tracking tools will make sure you stay on top of all your marketing efforts, allowing you to optimize and pivot in real time. In this industry, nothing is "set and forget" — so let us help you track your campaigns and make sure you're getting the most out of your marketing dollars.

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Performance Overview

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Digital Dashboard

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Digital Marketing Report

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Digital Marketing Report

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