Customer Segmentation During COVID-19

In a highly competitive market, it is important to do more than just mass email marketing campaigns. In order to cut through the marketing buzz from the competition, you must ensure that you target the right audience, at the right time, with the right message.

During the COVID-19 crisis, a targeted and more intelligent segmentation approach has become even more important than ever. For efficient marketing, hotels must target guests from regions where travel bans have been lifted and guests who are more likely to book a stay at their properties. 

But how does regional segmentation work? How do you know what your guests are interested in? How do you know what someone is interested in when they have never been a guest at your hotel?

Learn more about customer segmentation in our latest whitepaper. Fill out the form below to download the whitepaper today.

Fill out the form to download the PDF.