Easy CRM

Built on the award-winning NextGuest CRM Suite platform, Easy CRM is a professional CRM solution that simplifies your guest relationships through transactional emails and marketing campaigns. Not only does Easy CRM streamline processes by automating sends, but it aggregates guest information from a hotel's various data sources to provide advanced personalization — helping hoteliers get the most out of their data and improve the guest experience.

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Transactional Campaigns

Our transactional email capabilities were born out of a need for hotels to reach customers through a sea of emails and alerts. With the ability to accommodate any number of special rules, our guest communications email system requires no interface and is fully automated out of the PMS/CRS. Offering multilingual support, the GCM reduces manual work while promoting upselling and cross-selling, loyalty, and social media engagement.

    Responsive & Multi-Channel Templates

    • Offer emails
    • Confirmation and modification emails
    • Cancellation emails
    • Pre-arrival emails
    • In-stay emails
    • Post-stay emails
    • And more

    Upsell & Cross-Sell

    Guests who feel engaged with the brand spend 35-40% more on average per stay. Capitalize on your upcoming guests by sending personalized and multi-language transactional campaigns based on rate codes, reservation data, and guest data.

    Save Time

    By using automated technology, NextGuest CRM’s transactional campaigns are automatically personalized based on data. Manual updates are also quickly accomplished through the easy-to-use platform, which allows for unlimited changes. 

    Cohesive Messaging

    No matter where a booking comes from, all guests will be sent transactional campaigns before, during, and after their stay.

    Advanced Marketing Campaigns

    Review past guest scoring based on lifetime value and booking behavior, and target specific customer segments based on unlimited targeting options, including stay history, reward program affiliation, and geo-targeting. Whether you want to reach business travelers, meeting planners, or leisure seekers, your enhanced email capabilities will help you craft the right message for the right people.

    How It Works

    Occupancy-needs marketing campaigns allow you to send highly targeted email marketing campaigns to fill last-minute occupancy needs and tackle group cancellations at a moment’s notice. Our marketing automation allows you to initiate or schedule targeted and highly personalized email marketing campaigns and “drip” campaigns to smart customer lists by RFM value (recency, frequency, and monetary), preferences, and booking/stay history. These one-to-one personalized email messages create a better user experience, drive higher conversions, and encourage more frequent stays – all while building meaningful relationships.


    Emails are personalized based on the data collected about each user. One-time or automated campaigns can be sent based on the different use cases or custom target groups. 

    Best-Practice Campaigns

    • Birthday greetings
    • Vacation reminders
    • Reservation reminders
    • Weekend boosters
    • New Year's greetings
    • Loyalty campaigns
    • And more

    Data Management Platform

    Built on deep integration, the Data Management Platform works seamlessly with hoteliers’ data systems to provide a clear look into who is staying at your hotel and how to best speak to them. The platform cleanses existing guest data and combines it with additional information, creating a new CRM profile for each guest. This includes robust insights into personal preferences, communication methods, stay history, and more, giving you unprecedented control over the information at your fingertips.

    How It Works

    The Guest Data Management Platform (DMP) provides a correct and deduped view of each guest, including detailed booking/stay history, preferences and interests, survey and feedback history, marketing campaign history, and demographics.

    This enables hoteliers to truly prepare for and prioritize guest arrivals, “surprise and delight” both first-time and repeat guests, and reward guest loyalty. 

    CRM Profile

    Efficient and effective marketing campaigns can only come from a holistic view of the landscape. NextGuest CRM 360° Guest Profile View helps hoteliers thoroughly understand their guests, with profound implications for the entire organization.

    How It Works

    • NextGuest creates a "Golden Profile" based on PMS profiles and stay data 
    • The CRM profiles are processed and enriched 
    • Lookalike modeling is used for guest acquisition

    Why You Need It

    • Get a better understanding of your guests
    • Use CRM profiles as the foundation for guest interaction and marketing
    • Give your guests the best possible experience through personalization
    • Avoid asking “have you stayed with us before?” by using the PMS look-up dashboard
    • Increase word-of-mouth advertising, allowing guests to easily share their stories

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