Easy CRM

Built on the award-winning NextGuest CRM Suite platform, Easy CRM is a professional CRM solution that simplifies your guest relationships through transactional emails and marketing campaigns. Automation makes it easy to provide advanced personalization based on comprehensive guest information. 

Thanks to broad integrations with PMS, CRS, IBE, and ORS systems, Easy CRM utilizes guest information from the hotel's various data sources. A key asset is the centralized CRM profile, which gathers guest information from all group properties into a single digital guest card visible to each property. Hotel staff can leverage insights on each guest to improve the guest experience on-site and to segment guest profiles for ad-hoc, scheduled, or automated marketing campaigns.

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Transactional Campaigns

Our transactional email capabilities were born out of a need for hotels to reach customers through a sea of emails and alerts. With the ability to accommodate any number of special rules, our guest communications email system requires no interface and is fully automated out of the PMS/CRS. Offering multilingual support, the GCM reduces manual work while promoting upselling and cross-selling, loyalty, and social media engagement.

    Responsive & Multi-Channel Templates

    • Offer Emails
    • Confirmation & Modification Emails
    • Cancellation Emails
    • Pre-Arrival Emails
    • In-Stay Emails
    • Post-Stay Emails

    Upsell & Cross-Sell

    Guests who feel engaged with the brand spend on average 35-40% more per stay. Capitalize on your upcoming guests by sending personalized and multi-language transactional campaigns based on rate codes, reservation data, and guest data

    Save time

    By using automated technology, NextGuest CRM’s transactional campaigns are automatically personalized based on data. Manual updates are also quickly accomplished through the easy-to-use platform, which allows for unlimited changes. 

    Cohesive Messaging

    No matter where a booking comes from, all guests will be sent transactional campaigns before, during, and after their stay.

    Advanced Marketing Campaigns

    NextGuest marketing campaigns take one-on-one communication to a deeply personalized level. Beginning with email capture or sign-up on the hotel website, hoteliers can use the Guest Marketing Dashboard for easy, automated campaign management. Review past guest scoring based on lifetime value and booking behavior, and target specific customer segments based on unlimited targeting options, including stay history, reward program affiliation, and geo-targeting. Whether you want to reach business travelers, meeting planners, or leisure seekers, your enhanced email capabilities will help you craft the right message for the right people.

    How it works

    Create smart lists to target past guests via automated and ad-hoc occupancy-needs email marketing campaigns. Our marketing automation allows you to initiate or schedule targeted and highly personalized email marketing campaigns and “drip” campaigns to smart customer lists by RFM value (recency, frequency, and monetary), preferences, and booking/stay history. A/B Testing is available when using the complete NextGuest CRM platform.

    Occupancy-needs marketing campaigns allow you to send highly targeted email marketing campaigns to fill last-minute occupancy needs and tackle group cancellations at a moment’s notice. These one-to-one personalized email messages create a better user experience, drive higher conversions, and encourage more frequent stays – all while building a meaningful relationship.


    Emails are personalized based on the data collected about each user. When a user visits the website and navigates through various pages, the system begins to collect data and score the user. Depending on the expressed intent and engagement with certain content pieces, the user is sent personalized communications and offers in real time.

    Best-Practice Campaigns

    • Birthday greetings
    • Vacation reminders
    • Reservation reminders
    • Weekend boosters
    • New Year's greetings
    • Loyalty campaigns
    • And more

    Data Management Platform

    One of the most enduring challenges in hospitality is leveraging the enormous power of the data available to us. The Guest Data Management Platform provides a clear look into who is staying at your hotel and how to best speak to them. Built on deep integration, the platform works seamlessly with hoteliers’ data systems. The DMP cleanses existing guest data and enriches the resulting high-quality profiles with additional information, resulting in a new CRM profile for each guest. This includes robust insights into personal preferences, communication methods, stay history, and more, giving you unprecedented control over the information at your fingertips.

    How It Works

    The Guest Data Management Platform (DMP) provides a correct and deduped view of each guest, along with a true 360-degree view of the guest profile and relationship. This includes detailed booking/stay history, lifetime value (RFM), preferences and interests, survey and feedback history, marketing campaign history, and demographics.

    This enables hoteliers to truly prepare for and prioritize guest arrivals, “surprise and delight” both first-time and repeat guests, and reward guest loyalty.

    Data that drives our Guest Recognition Manager is sourced from the PMS, CRS, historical guest surveys, third-party sources, guest-facing portals, and email sign-up/opt-in forms. With our two-way PMS interfaces, you can also send this critical information back to the PMS for on-property, operational use.

    CRM Profile

    Efficient and effective marketing campaigns can only come from a holistic view of the landscape. NextGuest CRM 360 Guest Profile View helps hoteliers thoroughly understand their guests, with profound implications for the entire organization.

    How It Works

    • NextGuest creates a "Golden Profile" based on PMS profiles and stay data 
    • The CRM profiles are processed and enriched 
    • Lookalike modeling is used for guest acquisition

    Why You Need It

    • Get a better understanding of your guests
    • Use CRM profiles as the foundation for guest interaction and marketing
    • Give your guests the best possible experience through personalization
    • Avoid asking “have you stayed with us before?” by using the PMS look-up dashboard
    • Increase word-of-mouth advertising, allowing guests to easily share their stories


    The Reporting Module is an integrated part of the CRM Suite and provides flexible MS Excel-based reporting across all CRM modules for your system. 


    Each report includes a number of parameters that allow you to tailor how you shape the report and its result.


    Reports are downloadable as Microsoft Excel documents for easy consumption and distribution to other people within your organization.


    Should the existing reports not cover your needs, NextGuest is able to tailor or create custom reports to ensure that all your needs are covered.

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