Responsive & Multi-Channel Templates
- Offer emails
- Confirmation and modification emails
- Cancellation emails
- Pre-arrival emails
- In-stay emails
- Post-stay emails
- And more
Built on the award-winning NextGuest CRM Suite platform, Easy CRM is a professional CRM solution that simplifies your guest relationships through transactional emails and marketing campaigns. Not only does Easy CRM streamline processes by automating sends, but it aggregates guest information from a hotel's various data sources to provide advanced personalization — helping hoteliers get the most out of their data and improve the guest experience.
Our transactional email capabilities were born out of a need for hotels to reach customers through a sea of emails and alerts. With the ability to accommodate any number of special rules, our guest communications email system requires no interface and is fully automated out of the PMS/CRS. Offering multilingual support, the GCM reduces manual work while promoting upselling and cross-selling, loyalty, and social media engagement.
Guests who feel engaged with the brand spend 35-40% more on average per stay. Capitalize on your upcoming guests by sending personalized and multi-language transactional campaigns based on rate codes, reservation data, and guest data.
By using automated technology, NextGuest CRM’s transactional campaigns are automatically personalized based on data. Manual updates are also quickly accomplished through the easy-to-use platform, which allows for unlimited changes.
No matter where a booking comes from, all guests will be sent transactional campaigns before, during, and after their stay.
Review past guest scoring based on lifetime value and booking behavior, and target specific customer segments based on unlimited targeting options, including stay history, reward program affiliation, and geo-targeting. Whether you want to reach business travelers, meeting planners, or leisure seekers, your enhanced email capabilities will help you craft the right message for the right people.
Occupancy-needs marketing campaigns allow you to send highly targeted email marketing campaigns to fill last-minute occupancy needs and tackle group cancellations at a moment’s notice. Our marketing automation allows you to initiate or schedule targeted and highly personalized email marketing campaigns and “drip” campaigns to smart customer lists by RFM value (recency, frequency, and monetary), preferences, and booking/stay history. These one-to-one personalized email messages create a better user experience, drive higher conversions, and encourage more frequent stays – all while building meaningful relationships.
Emails are personalized based on the data collected about each user. One-time or automated campaigns can be sent based on the different use cases or custom target groups.
Built on deep integration, the Data Management Platform works seamlessly with hoteliers’ data systems to provide a clear look into who is staying at your hotel and how to best speak to them. The platform cleanses existing guest data and combines it with additional information, creating a new CRM profile for each guest. This includes robust insights into personal preferences, communication methods, stay history, and more, giving you unprecedented control over the information at your fingertips.
The Guest Data Management Platform (DMP) provides a correct and deduped view of each guest, including detailed booking/stay history, preferences and interests, survey and feedback history, marketing campaign history, and demographics.
This enables hoteliers to truly prepare for and prioritize guest arrivals, “surprise and delight” both first-time and repeat guests, and reward guest loyalty.
Efficient and effective marketing campaigns can only come from a holistic view of the landscape. NextGuest CRM 360° Guest Profile View helps hoteliers thoroughly understand their guests, with profound implications for the entire organization.