Advanced Marketing Automation
Create smart lists to target past guests via automated and ad-hoc occupancy-needs email marketing campaigns. Our marketing automation allows you to initiate or schedule targeted and highly personalized email marketing campaigns and “drip” campaigns to smart customer lists by RFM value (recency, frequency, and monetary), preferences, and booking/stay history.
A/B Testing is available when using the complete NextGuest CRM platform.
Occupancy-needs marketing campaigns allow you to send highly targeted email marketing campaigns to fill last-minute occupancy needs and tackle group cancellations at a moment’s notice. These one-to-one personalized email messages create a better user experience, drive higher conversions, and encourage more frequent stays – all while building a meaningful relationship.