Loyalty

Hoteliers can save a remarkable amount of money by retaining existing customers rather than pursuing new ones — six times as much, in fact. That's where a guest recognition program to reward your guests comes in. With the Member Portal members can log in to review their status (e.g., Gold, Silver, etc.), and the hotel can offer perks, upgrades, or rewards to effectively draw visitors away from online travel agents and toward direct bookings.

The key to success is recognizing your property’s best guests (repeat and frequent guests, guests with high RFM value, guests with long stays, etc.) and rewarding them for continuing to book. By using our guest recognition tools to identify preferences and booking/stay history, you can then better engage, retain, and convert those members with targeted marketing campaigns. 

Guest Recognition

Create your own loyalty program and reward your guests with perks, free nights, or other benefits to ensure that they become loyal returning guests. Make use of the insights you can gather from the loyalty program to exceed your guest’s expectations in order to strengthen the bond to your guests.

Reward your Guests

The Guest Recognition Module is the logic behind the loyalty program helping you to define the rules for when and how to recognize and rewards your guests. Regardless whether you want to reward your guests with points or perks, NextGuest can support your guest recognition initiatives.

  • Points based Loyalty Program
    Reward your guests with points based on your defined business rules.  They may redeem these points to benefit of additional amenities, products, or free nights.
     
  • Instant Perks/Surprise and Delight based Loyalty Program
    The instant perks/surprise and delight model rewards your guest faster. That’s why this module has gained significant popularity lately especially with the millennial target audience.

You can also utilize the guest recognition program in combination with your booking engine, allowing you to offer member level-based pricing for your guests.  

Increase Revenue

A loyal returning guest is likely to spend more money during their stay. Depending on your business model and your guests, you may generate up to six times more revenue from your loyalty members than from your non-loyalty members. ​

Generate More Bookings

Based off the loyalty program, the members status and information stored about the members interests and preferences, the CRM’s campaign functions support you to engage with your members by providing offers and promotions that are relevant for them. The loyalty program’s participants will feel special, acknowledge their benefits as a member and more likely return as a guest.  

Member Portal

Powered by the award-winning NextGuest Content Management System, the Member Portal allows loyalty members to log in or sign up for the program, view personalized promotions and perks, check their loyalty status, update their preferences, see past stay history and upcoming stays, and see how far away they are from their next perk or reward.

Continuous Enrichment

By providing guests with a reason to keep returning to your website —and interacting with it — you can keep collecting data and continuously enrich customer profiles, allowing you to serve those guests better.

Flexible Functionality

The Member Portal is built to adapt to your needs. It can function as either part of an existing website, be displayed on a subdomain, or operate as a standalone site.

Personalized Branding

The Member Portal is an extension of your hotel, and as such, it can be personalized to fit the look and feel of your brand.

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