Guest Recognition / Loyalty
Focus on Retaining Existing Customers
Hoteliers can save a remarkable amount of money by retaining existing customers rather than pursuing new ones — six times as much, in fact. That's where our guest recognition add-on and rewards program module comes in. Centered on the Loyalty Portal and Newsletter Portal, these features keep guests coming back, time and again. Members can log in to review their status (e.g., Gold, Silver, etc.), and the hotel can offer perks, upgrades, or rewards to effectively draw visitors away from online travel agents and toward direct bookings.
The key is recognizing your property’s best guests (repeat and frequent guests, guests with high RFM value, guests with long stays, etc.) and rewarding them for continuing to book. By using our recognition tools to identify preferences and booking/stay history, you can then better engage, retain, and convert those members with targeted marketing campaigns.