Guest Recognition / Loyalty

Focus on Retaining Existing Customers

Hoteliers can save a remarkable amount of money by retaining existing customers rather than by pursuing new ones — six times as much, in fact. That's why we've created a guest recognition add-on and a rewards program module. Centered on the Loyalty Portal and Newsletter Portal, these features keep guests coming back, time and again. Members can log in to review their status (e.g., Gold, Silver, etc.), and the hotel can offer perks, upgrades, or rewards to effectively draw visitors away from online travel agents and toward direct bookings.

The key is recognizing your property’s best guests (repeat and frequent guests, guests with high RFM value, guests with long stays, etc.) and rewarding them for continuing to book. Use the tools to first identify preferences and booking/stay history, before engaging, retaining, and converting those members with targeted marketing campaigns.

learn more about CRM Suite and the Guest Recognition add-on

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