Relevant Information for Informed Strategic Decisions
NextGuest CRM Decision Maker is the industry’s first solution that combines business intelligence with campaign management. Decision Maker allows different user groups, such as owners, management, operations, and marketing, to view the same data but from different perspectives — providing an optimal view of hotel operations to identify potential problems and take corrective action.
The Decision Maker KPI dashboard gives high-level insights into revenue, OTA share, loyalty contribution, and other key metrics and trends. Other dashboards give experts from operations and marketing teams the ability to drill down and identify the root cause of any problem. Based on this insight, hoteliers can create marketing campaigns that use micro-segmentation to mitigate the problem without changing tools or breaking the workflow.