Relevant Information for Informed Strategic Decisions
The NextGuest CRM Decision Maker is the industry’s first solution that combines business intelligence with campaign management. Decision Maker allows different user groups — such as owners, management, operations, and marketing — to view the same data from different perspectives. This provides the most accurate picture of hotel operations to help identify potential problems.
Within the Decision Maker, there is a KPI dashboard that gives high-level insights into revenue, OTA share, loyalty contribution, and other key metrics and trends important to your business. Other dashboards within the platform give experts from operations and marketing teams the ability to drill down to the root cause of any problem. Based on these insights, hoteliers can create marketing campaigns that use micro-segmentation to mitigate the problem without changing tools or breaking the workflow.