Guest Data Management Platform
Making Smarter and More Actionable Data
One of the most enduring challenges in hospitality is leveraging the enormous power of the data available to us. The Guest Data Management Platform provides a clear look into who is staying at your hotel and how to best speak to them. Featuring a centralized “smart” guest profile database and built on deep integration, NextGuest’s Guest Data Management Platform (DMP) works seamlessly with hoteliers’ data systems. The DMP cleanses existing guest data and enriches the resulting profiles, resulting in a new, 360-degree CRM profile for each guest. This includes robust insights into personal preferences, lifetime value (RFM), communication methods, stay history, and more, giving you the ability to prepare for and prioritize guest arrivals, “surprise and delight” first-time and repeat guests, and reward guest loyalty.