Guest Data Management Platform
Making Smarter and More Actionable Data
One of the most enduring challenges in hospitality is leveraging the enormous power of the data available to us. With the Guest Data Management Platform, we are able to provide a clear look into who is staying at your hotel and how to best speak to them. Featuring a centralized “smart” guest profile database built on deep integration, NextGuest’s Guest Data Management Platform (DMP) works seamlessly with hoteliers’ data systems. The DMP cleanses existing guest data and enriches their profiles, resulting in a new, 360-degree CRM profile for each guest. This includes robust insights into personal preferences, lifetime value (RFM), communication methods, stay history, and more. Armed with these insights, hoteliers can create the winning formula for retaining customers — whether that's "surprising and delighting" first-time guests or rewarding guest loyalty.