NextGuest Business Intelligence tool allows you to understand guests like never before, maximize marketing results, and drive revenue. Take advantage of a 360-degree, company-wide view of productivity and other KPIs, as well as in-depth reporting to help you monitor and steer your business.
With the Decision Maker, NextGuest CRM can combine business intelligence with campaign management. This allows different user groups — such as owners, management, operations, and marketing — to view the same data from different perspectives, providing the most accurate picture of hotel operations in order to identify potential problems. Other dashboards within the platform give experts from operations and marketing teams the ability to drill down to the root cause of any problem. Based on these insights, hoteliers can create marketing campaigns that use micro-segmentation to mitigate the problem without changing tools or breaking the workflow.