COVID-19 Hotel Recovery Strategy eBook
The Journey to Recovery From Coronavirus
Crisis Management is a critical component of any successful digital strategy. As Coronavirus (COVID-19) continues to impact travel, it's important for hotels to have an action plan in place that addresses both the current and future state when travel demand picks up again.
Here at NextGuest, we have put together an eBook to guide hoteliers in navigating these times of uncertainty, and to help develop a strong recovery strategy.
As you begin preparing your strategy, it’s important to consider the right content and marketing with a three-phase approach:
- Travel is on Pause: While people are not traveling and many hotels are closed, hotels should strengthen the brand relationship and stay connected with past and future guests through editorial content that adds value.
- Initial Rise in Travel Demand: As travel demand starts to pick up, ramp up marketing efforts and reach people beginning to daydream about rebooking and planning vacations. Ensure there is a flexible cancellation policy in place.
- Travel Demand Strengthens: As more people plan travel, continue marketing efforts focusing on intent as well as targeting the right demographics and feeder markets with the right messaging and packages.
Continue reading about our three-phase approach and more strategies in the eBook by completing the form below:
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