April 27, 2016

HEBS Digital’s New Brand Website for Tsogo Sun Receives “Official Honoree” Distinction in the 20th Annual Webby Awards

HEBS Digital is proud to announce that the Tsogo Sun brand website has been selected as an Official Honoree in the 20th Annual Webby Awards in the Advertising: Tourism & Leisure category. HEBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm conceptualized, designed and developed the new website for Tsogo Sun, Africa’s premier gaming, hotel and entertainment group.


Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards program, honoring excellence on the Internet. The International Academy of Digital Arts and Sciences (IADAS), which nominates, selects andWebby_Honoree1 presents the awards, comprises Web industry experts from a variety of verticals.

“Honorees like Tsogo Sun are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

Operating on HeBS Digital’s smartCMS v7 website technology platform, the Tsogo Sun website serves as a portal for the brand as a whole, showcasing over 90 hotels and resorts, 14 casinos, 35 restaurants and convention center.  The website technology serves as the engine for Tsogo Sun’s online presence, driving revenue via a diverse collection of solutions. The Webby Awards-nominated site replaced more than 17 individual corporate, hotel, gaming and conference websites and draws on a variety of key smartCMS functionalities to serve as the brand’s go-to source of digital revenue:

  • Adaptive design, providing an exceptional user experience on desktop, tablet and mobile devices
  • Enhanced merchandising functionality, highlighting brand, regional, property and business-specific promotions
  • Full integrations with more than 15 important applications, including Brand Rewards Program, brand CRS, investor share pricing feeds, Live Theme Park Rides Availability, Live Casino Slots Payout Displays, Live Movie Theater Show times, and others
  • State-of-the-art cloud hosting and Content Delivery Network (CDN) allowing for quick page downloads (benefiting user experience, on-site conversions, and search engine rankings)
  • Corporate homepage video with seamless user experience based on the website visitor’s bandwidth capabilities
  • Robust intra-site search functionality
  • Travel planning enhancements: weather feeds, jackpot payout feeds, theme park ride status, currency conversion tool, and booking functionalities for movies, theatre, and event tickets

“When we started this project, we set out to completely revamp our online presence on the three screens with the overall goal of increasing bookings on our website” said Alison Mills, eCommerce Manager – Group.  “We reviewed multiple firms worldwide and found that HeBS Digital’s website and digital technology and marketing offerings surpassed all other solutions. By partnering with HeBS Digital, we were able to elevate our hospitality brand to new heights, with a new tsogosun.com brand website and an efficient and streamlined website technology and Content Management System that allows us to share content across multiple properties and regions.  The result is a flawless online experience that really portrays the depth and breadth of Tsogo Sun’s portfolio in one central location, and allows us to effectively communicate with our customer segments in ways that were never before possible.”

“When we partnered with Tsogo Sun to develop their most important digital asset – the brand website, we knew that it was only the beginning in terms of a successful future ahead for their portfolio,” said Max Starkov, President & CEO of HeBS Digital. “This award is a huge honor and affirmation that the industry-first capabilities we have implemented in bringing this massive hospitality portfolio under one roof, is indeed a digital masterpiece. We are so proud to share this award with Tsogo Sun and look forward to a prosperous direct online channel future together.”

View honorees in The Webby Awards’ Advertising: Tourism & Leisure category at pv.webbyawards.com.


About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, based in New York City (www.hebsdigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.


About Tsogo Sun

Tsogo Sun is the leading hotel, gaming and entertainment company in South Africa, providing a variety of hospitality and exciting entertainment and leisure experiences. Combining an established heritage with a professional and energized approach, the group operates 14 casinos and over 90 hotels in South Africa, Africa, the Seychelles and Abu Dhabi.

The company’s hospitality interests offer a wide distribution of hotels in Africa, providing world-class accommodation across all markets, including elegant, individually branded luxury hotels and well-known trusted market leaders in the premier through budget segments, including Southern Sun Hotels, Garden Court, SunSquare, StayEasy and SUN1 hotels.

The exciting urban and resort casino portfolio includes the most popular entertainment destinations, strategically located throughout South Africa. In the Gauteng province, Tsogo Sun owns the group’s flagship property, Montecasino in Fourways, which features, amongst other attractions, the award-winning Teatro; Gold Reef City Casino and Theme Park in Southern Johannesburg; and Silverstar Casino to the West in Krugersdorp. Additional properties are owned and operated in the Western Cape, Eastern Cape, Free State, Mpumalanga and KwaZulu-Natal, including the jewel on Durban’s Golden Mile, Suncoast Casino, Hotels and Entertainment.

Tsogo Sun Citizenship is the group’s corporate citizenship strategy which encompasses three areas of focus. This includes Corporate Social Investment, whereby the group promotes the development of learners through three academies which offer holistic, full-year programs focused on sports, art and education; Entrepreneur Development which focuses on skills-based entrepreneurial development through its Tsogo Sun Book a Guesthouse and Supplier Development programs; and Environmental Education, committed to initiatives that reduce the impact the business has on the environment.

Tsogo Sun (“TSH”) is listed on the Johannesburg Stock Exchange. The key shareholders of Tsogo Sun are Hosken Consolidated Investments Limited (“HCI”), a JSE listed investment holding company.

Tsogo Sun Gaming supports the National Responsible Gambling Programme. Winners know when to stop. Only persons over the age of 18 are permitted to gamble. National Problem Gambling counselling toll-free helpline: 0800 006 008.

For more information go to tsogosun.com, follow on Twitter @TsogoSun or visit Facebook.com/TsogoSun.


About the Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).


Editorial Contact:

Mariana Safer
HeBS Digital
Phone: 212-782-3775
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
YouTube: https://www.youtube.com/user/HeBSDigitalMarketing


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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

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Editorial Contact:

Margaret Mastrogiacomo
EVP, Strategy
Phone: (212) 782-3764
Email: margaret@nextguest.com