By Margaret Mastrogiacomo, EVP Strategy
The new year is just around the corner, making it the perfect time to think about how to set yourself up for success in 2020 and spend any remaining marketing dollars before the end of the year. Aside from allocating your marketing budget to key marketing initiatives, technology, and multichannel campaigns, there are a few simple ways to ensure more revenue for your hotel: conversion testing, a website audit, and an analytics audit.
1. CONVERSION TESTING
Similar to A/B testing, conversion testing involves presenting different content to people visiting your website and then measuring the impact of the change on your website conversion rate. For example, you could test a component of the booking process on the website or how information is presented on a specific landing page. Conversion testing can provide valuable insight that can then be applied towards strategic enhancements to the website.
2. WEBSITE AUDIT
By conducting a comprehensive website audit, you can analyze your website across key components to develop a successful website strategy. These components include website UX and UI, content, search engine friendliness, and merchandising. Taking into consideration the brand’s goals and current best practices, the website audit will allow you to pinpoint areas for improvement and elevate your website performance.
3. ANALYTICS AUDIT
For any hotel brand to be successful, it is crucial to have a strong analytics and reporting system in place. Review your website analytics tools, implementation, and reporting practices to determine where you stand against current best practices for data accuracy, data storage and transformation, and data analysis and visualization. Based on this review, work with your digital partner to identify opportunities to streamline and enhance your analytics and reporting systems. Having clear, strategic analytics and data visualization empowers you to track the right KPIs and make more nimble and informed business decisions to drive more revenue.
If you are interested in conversion testing, a website audit, or analytics audit, contact us at email@example.com.
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NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.
www.nextguest.com | (800) 649-5076 | firstname.lastname@example.org
Phone: (212) 782-3764