NextGuest designed a new portal for the Dorint loyalty program that incorporates data-based personalization and seamless integration.
New York, NY (11/12/2020) — NextGuest is proud to announce the release of a new online portal for the Dorint loyalty program. Dorint is an international hospitality company that boasts an impressive portfolio of business hotels, vacation rentals, and resorts across Germany, Switzerland, and Austria.
Dorint needed an online portal that could unite its three distinct brands: Dorint Hotels & Resorts, Essential by Dorint, and Hommage Luxury Hotels Collection. With dozens of properties to integrate — and more to come — a sophisticated solution was required that would still offer an easy-to-use CMS with the ability to manage ever-changing content, images, and offers.
NextGuest addressed this challenge by incorporating personalization based on customer data gathered through CRM, allowing each member to enjoy a unique experience based on their history and loyalty level. The portal was seamlessly integrated with the booking engine to provide an easy login experience and a shorter booking path. As a result, members are served personalized offers and can easily access member rates.
“We have been successfully managing our customer relations with NextGuest over the last 15 years. The recent implementation of our new Member Portal simplified and highly personalized the way we engage and retain our valued Dorint Card Members, convincing us once again that NextGuest has been the right choice for us,” says Christian Lewitzky, Head of eCommerce at Dorint.
“We are proud that we were able to show off all that our technology can do,” says Luke Markesky, Vice President of Production & Product at NextGuest. “Having a great partner enabled us to innovate and push the boundaries of our CMS and personalization tools in our ongoing efforts to enhance the digital experience for hoteliers and their guests.”
NextGuest’s Executive Chairman, Felix Laboy, also expressed his enthusiasm. “I’m thrilled that we can continue our tradition of excellence and provide our clients with products that exceed their expectations. The hospitality industry is always changing, and finding new ways to leverage our technology is the way we stay at the forefront.”
Employee Spotlight: Sarah Sheppard, Senior Account Manager
NextGuest Announces the Release of the New Dorint Member Portal
NextGuest provides hoteliers with everything they need to thrive in the digital world, including industry-leading website development, digital marketing, CRM, CMS, hospitality technology solutions, and high-level consulting to some of the world’s top hotel brands. While each of our services is available on its own, together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.
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