NextGuest will be working with the world-renowned resort company to refine Karisma’s digital presence.
New York, NY (07/17/2020) — NextGuest is proud to announce a new partnership with international luxury hospitality group Karisma Hotels & Resorts®. NextGuest will be designing more than 20 brand-new websites at the corporate, brand, and property level, as well as providing industry-leading digital marketing and CRM services.
“We are excited to take our digital strategy to the next level as we continue to expand our global footprint. We rely on NextGuest as an instrumental part of our omni-channel approach with perpetual merchandising,” says Bill Linehan, president of Premier Worldwide Marketing, the exclusive worldwide representatives for Karisma Hotels & Resorts. “They help us achieve very aggressive goals with their expertise in ensuring strong ROAS from their involvement with our fully-integrated website, digital marketing, and CRM strategies. The NextGuest team and their systems are simply fantastic to work with.”
With properties across Latin America, Europe, and the Caribbean, Karisma Hotels & Resorts is one of the world’s leading hotel groups, delivering exceptional guest experiences in some of the most desirable destinations. Karisma sets itself apart by emphasizing a “foodie” focus, offering guests an elevated culinary journey (referred to as the Gourmet Inclusive Experience®) that includes some of the world’s best restaurants, wine cellars, and in-room dining right on-site. Top chefs, sommeliers, and service personnel work hand-in-hand with the hospitality team to deliver new standards in both hotel and food service.
“At NextGuest, we’re always seeking to work with forward-thinking hoteliers who have a passion for delivering extraordinary experiences,” says NextGuest Executive Chairman Felix Laboy. “Karisma takes a very innovative approach not only in their digital strategy but in crafting the guest experience, seamlessly blending premium resort properties with culinary excellence as a total package. We couldn’t be more thrilled to be in alignment.”
Karisma’s properties include family-friendly destinations, such as Nickelodeon Hotels & Resorts and Margaritaville Island Reserve, as well as adults-only escapes, including El Dorado Spa Resorts and Hidden Beach Au Naturel Resort. Several resorts have received some of the industry’s top honors, including coveted spots on Condé Nast Traveler’s “Top 100 Hotels in the World,” Forbes’ “Top 10 Most Romantic Hotels,” and TripAdvisor Traveler’s Choice “Best Hotels for Romance” lists. Their properties have also received Travel + Leisure’s SMITTY Awards and AAA’s Four Diamond Awards.
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NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.
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