June 3, 2019

Marketing Monday Tip: Create a Unique Spotify Playlist

KFC France recently created its own playlist for Spotify that includes a variety of hip-hop songs that mention the brand. Surprisingly, the fried chicken restaurant has call-outs in over 46 songs from artists such as Kanye West, Diplo, Drake, Kendrick Lamar, and more. The company also encouraged participation by allowing followers to suggest additional songs on social media that aren’t yet included in the playlist.

KFC further spurred interest in the playlist with its use of out-of-home marketing, including billboards and signs posted around city streets to promote the playlist. This is a great way to catch people who may be listening on their commute, in the car, or while walking.

 

 

Why should you care?

Spotify playlists are the new mixtapes and burned CDs of the past. If you’ve ever received a personally created mix of songs from a friend, then you know the feeling. A brand-curated playlist is a great way to connect with customers, or guests, in a more emotional way. Although smaller hotel brands won’t have as much luck finding songs that mention them, they can still curate playlists that align with their brands.

Advertise the playlist on your hotel website, around the property, and in guest rooms as an inexpensive way to further connect your brand with your guests.

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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

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Editorial Contact:

Margaret Mastrogiacomo
EVP, Strategy
Phone: (212) 782-3764
Email: margaret@nextguest.com