June 17, 2020

How to Optimize Your Hotel’s Transactional Communication During COVID-19

As the COVID-19 pandemic subsides, hotels are reopening, and people are beginning to travel again. However, given the nature of the pandemic, the traveler mindset has evolved and hotels are adjusting to a new normal involving extra hygiene and distance-related regulations. In this time of uncertainty, it is essential for hotels to make guests feel comfortable from the moment they book a stay. Through personalized and automated communication, hoteliers can enhance the guest experience while also protecting their staff and guests.

NextGuest’s CRM Suite features Transactional Campaigns, which allow you to send personalized confirmations and pre-, in-, and post-stay communication on a highly automated level. In addition to providing guests with relevant and engaging content based on their reservation details, Transactional Campaigns can be used to generate incremental revenue from each booking though up- and cross-selling promotions. For example, a pre-stay email can promote a room upgrade or a seasonal dining special based on the guest’s arrival date.

Hotels can also offer contactless check-in and check-out through their guest communication. By leveraging a selection of highly qualitative partner integrations, Transactional Campaigns can effectively digitize and expedite these processes, making them contactless yet highly personalized. Not only will this increase guest satisfaction, but it will also increase guest loyalty and repeat bookings.

Download the whitepaper to learn more about Transactional Campaigns and how they can help hoteliers optimize their guest communication in the post COVID-19 environment.

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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

www.nextguest.com | (800) 649-5076 | hello@nextguest.com


Editorial Contact:

Margaret Mastrogiacomo
EVP, Strategy
Phone: (212) 782-3764
Email: margaret@nextguest.com