June 17, 2020

How to Optimize Your Hotel’s Transactional Communication During COVID-19

As the COVID-19 pandemic subsides, hotels are reopening, and people are beginning to travel again. However, given the nature of the pandemic, the traveler mindset has evolved and hotels are adjusting to a new normal involving extra hygiene and distance-related regulations. In this time of uncertainty, it is essential for hotels to make guests feel comfortable from the moment they book a stay. Through personalized and automated communication, hoteliers can enhance the guest experience while also protecting their staff and guests.

NextGuest’s CRM Suite features Transactional Campaigns, which allow you to send personalized confirmations and pre-, in-, and post-stay communication on a highly automated level. In addition to providing guests with relevant and engaging content based on their reservation details, Transactional Campaigns can be used to generate incremental revenue from each booking though up- and cross-selling promotions. For example, a pre-stay email can promote a room upgrade or a seasonal dining special based on the guest’s arrival date.

Hotels can also offer contactless check-in and check-out through their guest communication. By leveraging a selection of highly qualitative partner integrations, Transactional Campaigns can effectively digitize and expedite these processes, making them contactless yet highly personalized. Not only will this increase guest satisfaction, but it will also increase guest loyalty and repeat bookings.

Download the whitepaper to learn more about Transactional Campaigns and how they can help hoteliers optimize their guest communication in the post COVID-19 environment.

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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, including industry-leading website development, digital marketing, CRM, CMS, hospitality technology solutions, and high-level consulting to some of the world’s top hotel brands. While each of our services is available on its own, together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.

www.nextguest.com | hello@nextguest.com


Editorial Contact:

Michael Bennett
Chief Marketing Officer
+1 561 419-2286