As COVID-19 began to impact the hospitality industry, hotels needed to shift their digital strategy to help ensure revenue while travel demand dwindled. Now, as some hotels and markets begin to reopen, we’ve gathered some creative examples of the digital marketing strategies recommended in our eBook, and unique campaigns that creatively shine.
Plan Now, Play Later Certificates with Six Senses
While Six Senses properties are reopening around the world, they understand that some people are still hesitant to travel. With the desire and demand for travel slowly gaining momentum, there is still a unique opportunity to drive incremental revenue with gift certificates towards future stays that offer additional perks and incentives.
Each Plan Now, Play Later Certificate offers an additional 20% bonus that may be used towards a room upgrade or any purchases on property including dining, spa treatments, and activities.
“The Floor is Yours” with Hoxton Hotels
The Hoxton never disappoints with their playful branding and unique packages. To increase occupancy, The Hoxton is targeting group getaways keeping social distancing in mind with “The Floor is Yours” package that allows groups to book an entire floor at one of their properties. This allows people to get away with an intimate group, without fear of proximity with other guests at the property.
Visual COVID-19 Prevention Plan with Hotel San Luis Obispo
By now, every hotel has a COVID-19 prevention plan available on their website to put potential guests’ minds at ease. Hotel San Luis Obispo takes a visual approach that walks potential guests through their prevention plan in a creative way. When necessity meets creativity, unique touches like this on a hotel website really shine.
Utilizing CRM in a COVID-19 Environment
Product Spotlight: Editorial Hotel Blog
NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.
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