August 13, 2019

Now Available: Content Personalization on the Hotel Website Whitepaper

Personalization in the hospitality industry isn’t a new concept. Hotels often provide personalized in-room and on-property experiences, so why should the website experience be the same for all visitors?

It’s not enough to present potential guests with static website content and expect them to find what they’re looking for and make a reservation. In fact, a Salesforce study found that by 2020, 51% of consumers will expect brands to anticipate their needs and make relevant suggestions.

Through personalization, hotels can create a dynamic user experience. Rather than one broad experience that attempts to reach all possible travelers, hotels have the ability to create unique content that appeals to different segments in order to achieve specific business needs. In this way, the hotel website can — and should — be the primary channel for engaging the hotel’s best guests.

Click here to gain access to more insight with your copy of the whitepaper.

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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

www.nextguest.com | (800) 649-5076 | hello@nextguest.com

 

Editorial Contact:

Margaret Mastrogiacomo
EVP, Strategy
Phone: (212) 782-3764
Email: margaret@nextguest.com