June 18, 2019

Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

What’s the problem?

With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a guest would want and need, except for a user-friendly online presence. The property was also in need of a better strategy to feature and promote each of its unique business segments.

 

What’s the end goal?

The goal was to better communicate the on-property experience and each distinct business segment, improve the customer journey to a booking, and enhance the mobile user experience.

 

How did we solve it?

In order to reach the goals, NextGuest Digital launched a robust website with streamlined navigation and content to improve the user journey at each step. By transforming the site with edge-to-edge, dynamic imagery, cutting long paragraphs of texts into small, consumable content blocks, and dedicating a minisite to its elegant dining option, Morongo enhanced its site navigability and increased YoY KPIs.

 

The Proof:

The new website saw revenue increase from mobile devices by 41%, total conversion rate increase by .09%, and total bookings increase by over 250.

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About NextGuest:

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

www.nextguest.com | (800) 649-5076 | hello@nextguest.com

 

Editorial Contact:

Margaret Mastrogiacomo
EVP, Strategy
Phone: (212) 782-3764
Email: margaret@nextguest.com