Hotelier's Guide: 2021 Digital Marketing & Technology Budget Planning

Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to start off 2021 on the right foot. When putting together your budget, think about upgrades your property needs to make regarding your digital technology and marketing strategy.

Read the "2021 Digital Marketing & Technology Budget Planning" whitepaper to learn about:

  • — Determining the Right Budget: Find out how to scale your budgets and access a formula that can be used as a guide to determine how much budget you should allocate to digital marketing in 2021.
  • — Industry Happenings & Traveler Trends: Learn about the latest industry happenings, traveler trends and behaviors, and discover key considerations for your digital strategy.
  • — Recommendations for Marketing Initiatives: Read about the core marketing and technology initiatives, as well as some new and noteworthy ones to incorporate into your strategy and set yourself apart from the competition.

Get more industry insights and recommendations for budgeting by filling out the form below and downloading the whitepaper today.

Fill out the form to download the whitepaper.